What if real growth has less to do with spending more on marketing—and more to do with knowing when to let go? Are you building a business around certainty and control, or are you willing to recognize when it’s time for a new chapter—for both the company and yourself?

Indeed, true and sustainable success often comes from unexpected places. It’s not always about being the smartest person in the room or having the most polished strategy. It’s about curiosity, humility, and the courage to serve rather than simply sell. Sometimes the boldest move isn’t pushing harder—it’s stepping back so others, and the business itself, can rise to the next level.

In this episode, Oliver Kotelnikov sits down with serial entrepreneur Greg Frislie for a candid conversation on growth, leadership, and succession. Greg shares real-world lessons from building, scaling, and eventually stepping away from businesses like Cycle Central and Performance Footwear—offering hard-earned insights on grit, gut instinct, and knowing when to pass the baton. Together, they explore what business brokers and advisors must understand to better serve their clients—and themselves.

If this conversation challenged how you think about growth and leadership, subscribe for more unfiltered insights that help you move from deal-chasing to trusted advising. And if this episode sparked a shift in perspective, share it with a broker or advisor who’s ready to see what’s possible when you lead with purpose.

Guest Links:
LinkedIn: https://www.linkedin.com/in/greg-frislie-b571709
Company: https://bravenlyglobal.fluid.app/my/832c9a
Email: gfrislie@gmail.com

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• (00:55:15) - Living Well With Affluent People
• (00:59:30) - In the Elevator With Tom Ford
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• (01:06:45) - Top Business Executives: How Are Things Going?
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