Designing Meaningful Triggers copertina

Designing Meaningful Triggers

Designing Meaningful Triggers

Ascolta gratuitamente

Vedi i dettagli del titolo

3 mesi a soli 0,99 €/mese

Dopo 3 mesi, 9,99 €/mese. Si applicano termini e condizioni.

A proposito di questo titolo

This episode explores the foundational role of unmet needs in driving customer behavior and decision-making. It introduces a hierarchy of customer needs—utilitarian, emotional, and identity—and explains how each type shapes consumer choices. Listeners will learn how active need states like discomfort and problems motivate behavior, while states like delight and indifference often result in inertia.

Ancora nessuna recensione