Episode 4 - Billy The Car Kid - From Selling 40 Cars A Month To Negotiating For Car Shoppers copertina

Episode 4 - Billy The Car Kid - From Selling 40 Cars A Month To Negotiating For Car Shoppers

Episode 4 - Billy The Car Kid - From Selling 40 Cars A Month To Negotiating For Car Shoppers

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Welcome to The Doug Horner Show, an original series spotlighting timely, relevant dialogue across customer experience, agent performance, dealership culture, and innovation in retail automotive.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowties, he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

Episode 4 - I sit down with William Bridges, better known as Billy The Car Kid. Billy started selling cars after owning his own business in Montana and quickly realized he was better than everyone around him, selling over 40 cars per month before transitioning to management. After starting at a store that did business the right way, he transitioned to dealership closer to home that did business much differently; quickly souring his views on dealership life and pushing him into a new business on the other side of the desk.. negotiating and helping car shoppers, many of them first time car buyers, get the car of their dreams without being taken advantage of.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

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