Ever wondered why some entertainment businesses create obsession while others fizzle out? Are you craving a smart way to reinvent guest spaces, thrill your customers, and actually monetize “dead” square footage?

In this exclusive episode, J. Michael Fisher Jr. welcomes TJ Schier, CEO and founder of Smash Swing Immersive Golf, for a revealing, relationship-first conversation on shaping unforgettable guest experiences. From Chuck E. Cheese to multi-million dollar drive-thru chains, TJ shows why old playbooks don’t cut it and how he’s rewriting the rules for indoor golf, socializing, and competitive fun. They dig deep into building emotional loyalty, surviving the copycat trap, and the bold moves driving Smash Swing’s national launch.

Don’t wait! Each minute of this episode peels back what most founders miss, and why your next big win may depend on these electrifying lessons. Miss it, and you risk letting your greatest assets (and brand momentum) slip away. Listen now for candid, proven insights you won’t find anywhere else.

[00:01] – Why a Jersey kid chose West Point, and what it revealed about real purpose

[00:22] – The “Aha!” moment: Can military leadership really transfer into biotech?

[00:53] – How ONL Therapeutics protects vision—what most execs miss about relentless innovation

[01:48] – The moment family, community, and business shaped a calling to serve

[03:33] – Crushing self-doubt: Inside the pressure cooker of leading teams when everything’s at stake

[08:32] – What top business athletes, Green Berets, and private equity stars share—The secret ingredient

[13:35] – The 3 proven leadership lessons that build unstoppable companies (and why most miss #3)

[23:48] – Real talk: Managing fatigue, optimism, and the brutal truth when the gut punches keep coming

1. Chuck E. Cheese
2. Pals Sudden Service
3. Savannah Bananas
4. Which Wich Sandwiches
5. Big Shots Golf
6. Topgolf
7. Chasing Aces (Shreveport)
8. 3’s (Greenville, SC)
9. Auto Tee System
10. Callaway