Sell Your Weight, Not Your Time: The Psychology of High-Ticket Authority
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Sell Your Weight, Not Your Time: The Psychology of High-Ticket Authority
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Why do clients ignore free advice but obsess over the advice they paid $10,000 for? The answer isn't in the quality of the information—it's in the psychology of the investment.
In this episode of The Deep Dive Protocol, we dissect the philosophy of "Selling Your Weight." We break down why charging by the hour is a poverty trap and how to price your "gravitas"—the decades of struggle, failure, and mastery that allow you to solve a problem in minutes.
We Deconstruct:
- The Steinmetz Protocol: The $10,000 Chalk Mark story—why you charge for knowing where to tap, not for the tap itself.
- Weaponizing "Sunk Cost": How charging premium prices actually forces your clients to succeed (Effort Justification Theory).
- Sold vs. Told: Why giving away the "secret sauce" kills the sale, and why the transformation must be sold, not taught.
- The "Free Lunch" Fallacy: Why low prices attract low-commitment clients, and how to signal authority through your price tag.
Stop selling your calendar. Start selling your code.
Resources:
- Access the Blueprint: https://www.anentrepreneursmind.com/blueprint
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