From Taboo to Trend Clovia’s CX Secrets (CX podcast with Pankaj Vermani, Founder and CEO Clovia)
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From Taboo to Trend Clovia’s CX Secrets (CX podcast with Pankaj Vermani, Founder and CEO Clovia)
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How does a brand in a “taboo” category win hearts, minds, and loyalty? "𝐅𝐫𝐨𝐦 𝐓𝐚𝐛𝐨𝐨 𝐭𝐨 𝐓𝐫𝐞𝐧𝐝: 𝐂𝐥𝐨𝐯𝐢𝐚’𝐬 𝐂𝐗 𝐒𝐞𝐜𝐫𝐞𝐭𝐬" CXwithChopra episode ft. Pankaj Vermani (Founder & CEO, Clovia)At Clovia, their customer obsession is clear: “𝐻𝐴𝑃𝑃𝑌 𝐼𝑆 𝑀𝑌 𝑆𝑈𝑃𝐸𝑅 𝑃𝑂𝑊𝐸𝑅.” This isn’t just a slogan; it’s an operating system.Highlights from the podcast:𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐨𝐛𝐬𝐞𝐬𝐬𝐞𝐝 𝐦𝐨𝐚𝐭: E-commerce leveled distribution; the edge now is product & experience. 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐚𝐜𝐭𝐢𝐨𝐧: A weighted, post-purchase feedback loop (think: post-wash reviews, returns, repeats) guiding what to fix, launch, or kill.𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 to 𝐒𝐊𝐔: If it’s not a solution, it’s not a product. Painkiller first, design second.𝐎𝐧𝐥𝐢𝐧𝐞 ≠ 𝐎𝐟𝐟𝐥𝐢𝐧𝐞: Why customer cohorts diverge—and how strategy changes𝐏𝐚𝐭𝐡-𝐭𝐨-𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Removing micro-frictions across the journey.How Clovia leverages 1M+ product feedbacks & 140M customer data points Why comfort, fit, and body positivity drive repeat purchases The evolution of lingerie shopping in India from taboo to mainstream Subscribe & stay tuned — insights that every brand, startup, and CX enthusiast can learn from!CX podcast