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Brandmarch Podcast: Behind The Lease

Brandmarch Podcast: Behind The Lease

Di: Brett Robinson
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Brandmarch Podcast: Behind the Lease uncovers the personal stories shaping the world of retail real estate. Each episode pulls back the curtain on the lives of brokers, brands, and developers - from deal-making moments to pivotal personal transformations.

Hosted by Brandmarch and Founder Brett Robinson, this podcast is more than strategy, it’s the human voice behind the lease, the street, the storefront.

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Economia Gestione e leadership Leadership Ricerca del lavoro Successo personale
  • Episode 2 - Bob Baker on The New Reality of El Paseo
    Dec 22 2025

    Episode Two of Behind the Lease features Bob Baker, senior broker at BMW Realty and one of the key players shaping El Paseo in Palm Desert.

    In this episode, Bob walks through the repositioning of the Shops at El Paseo, from replacing underperforming luxury tenants to prioritizing restaurants that reset traffic patterns across the street. We cover real rent ranges, ownership dynamics, historic low vacancy, and why brands entering the market need to understand how the customer profile has changed.

    We also discuss the impact of new and expanding retailers like @rhmodern, @vuoriclothing, and @shakeshack, and what their presence says about where the market is headed.

    This episode is about understanding the street before the street tells you.

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    8 min
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