If you’ve lived in Huron for more than five minutes, you’ve probably seen it, worn it, gifted it, or needed it in a pinch. Orange and black. Tigers gear. Team shirts. Matching “event weekend” tees. The “we need this by Friday” apparel emergency that somehow gets pulled off every single time.

In this episode of the Huron Spotlight Podcast: Local Stories and Business Growth, Malwina Aviles and Megan Smith sit down with Connie Winegar of PB Sports, and it turns into one of those conversations that makes you go, yep, this is why I love living here.

Because PB Sports isn’t just a store. It’s a piece of Huron’s identity.

Connie shares how PB Sports started back in 1999 (yes, over 25 years ago), originally launched by her husband Pat and her brother, and how it grew from licensed sports inventory into what most of us know it as today: custom apparel, embroidery, screen printing, and local Tigers pride that shows up everywhere from basketball games to family vacations. She talks about stepping into the business herself, how a “woman’s touch” changed the feel of the store, and what it’s really like running a small business in a rural town where you’re not just selling shirts… you’re serving neighbors, teams, schools, businesses, and the community as a whole.

And honestly, you’re going to want to hear Connie tell the stories in her own words, because there are moments in this episode that are pure Huron legend. Like the time members of Def Leppard walked into the shop and asked for Tigers sweatshirts before their fair concert (casual), or when Riley Green showed up onstage wearing a shirt Connie helped create (iconic). It’s the kind of behind-the-scenes story that makes you look at downtown differently the next time you drive through.

We also get into the real stuff: how COVID hit small business owners, what it meant to lose the State Tournament momentum overnight, and how Connie pivoted online and watched the community show up for her in a big way. She shares how PB Sports became part of something deeper too, including her personal connection to mental health awareness and why kindness is more than a slogan in her world.

But maybe the best part of this episode is what it quietly becomes: a love letter to small town life. To the way people take care of each other. To the way Huron businesses collaborate and support one another. To those moments that remind you, “Oh yeah… this is home.”

If you care about Huron SD small businesses, if you love stories about local entrepreneurship, if you’ve ever worn Tigers gear, or if you just need a dose of encouragement that good people still exist, this episode is for you.

Tune into the full episode on the Huron Spotlight Podcast to hear Connie’s full story, the behind-the-scenes moments, and the community connection that makes PB Sports one of those places that’s bigger than business.

1. PB Sports (Huron, SD) Facebook Page
2. PB Sports’ phone number: 605-352-2587
3. SMALL TOWN LOVE SEGMENT LINK
4. Potter’s Shoes Facebook Page
5. Walker’s Flower Shop Facebook Page

If you’ve ever looked at a local business owner in Huron and thought, How on earth are they juggling all of that? — this episode of the Huron Spotlight Podcast is one you need to hear.

In this conversation, we sit down with Brittney Neuharth, a Huron small business owner whose resume alone makes you want to lie down and take a nap. Brittney is the owner of Therapeutic Body Works, a licensed real estate agent with Montgomery Real Estate, a key part of R&B Contracting, and a mom raising a family alongside it all. And while that sounds impressive on paper, what makes this episode powerful is how honest Brittney is about the real story behind building businesses in a small South Dakota town.

Brittney shares how she moved to Huron in 2017 for her husband, fell in love with the community, and eventually convinced her parents to move here too. She walks us through starting her massage therapy career, purchasing Therapeutic Body Works just three years in — while pregnant — and then navigating COVID shutdowns almost immediately after buying the business. From there, she explains why she added real estate to her plate, how construction naturally followed through her husband’s work, and why diversifying income wasn’t about ambition — it was about sustainability.

This episode is not a highlight reel. Brittney talks openly about money stress, getting turned down by banks, learning what HELOCs and business lines of credit even are, selling the house where her kids took their first steps, and moving in with her parents to make bigger goals possible. She shares how local resources like Greater Huron Development, supportive bankers, and other downtown business owners helped her find a way forward when traditional paths didn’t work.

We also get into the emotional side of business ownership that rarely gets talked about. The guilt of missing library time and family outings. The mental load of running multiple businesses. The way one negative comment can outweigh ten positive ones. And the mindset shift that helped Brittney keep going anyway: I will find a way.

You’ll hear why Brittney believes education and resilience matter more than having money in the bank, how asset-building looks different in rural business ownership, and why being willing to imagine the worst-case scenario can actually make taking risks feel safer. We also talk about how Brittney and her team reimagined wellness at Therapeutic Body Works by creating walk-in-friendly, affordable options like hydromassage, cryotherapy, compression therapy, and memberships — filling a gap for people who don’t want traditional massage but still need relief.

If you’re a Huron SD small business owner, someone thinking about starting a business, or a parent trying to balance ambition with real life, this episode will feel like both a deep breath and a permission slip. Brittney’s story is proof that success doesn’t come from having it all figured out — it comes from staying curious, asking better questions, and refusing to quit when things get uncomfortable.

Tune into the full episode of the Huron Spotlight Podcast to hear Brittney’s full story, the lessons she’s learned the hard way, and why “finding a way” has become her personal business philosophy.

• Follow Therapeutic Body Works on Facebook
• Connect with Brittney for your real estate needs here: Montgomery Real Estate
• Follow R&B Contracting on Facebook
• Greater Huron Development Website

If you have ever scrolled Huron Facebook groups looking for a good nail tech, wished you did not have to drive to Sioux Falls for beauty services, or wondered how young women business owners are shaping the Huron beauty industry, this episode of the Huron Spotlight Podcast needs to be in your queue.

In this conversation, we sit down with Irie, a Huron SD cosmetologist who has built a growing, word of mouth beauty business in under a year by focusing on one simple goal. She wants every client who sits in her chair to walk out feeling confident and beautiful.

If you have searched for Huron SD nails, a local nail tech in Huron SD, or a cosmetologist who actually listens and cares about your natural nails, this is your peek behind the scenes of what it looks like to build that kind of business from the ground up.

Irie shares what it was like to graduate high school in 2021, try a more traditional college path, realize it was not for her, and then take the leap into cosmetology at Lake Area. She talks candidly about finding her place in Huron, honoring her Asian family’s expectations to stay close and support her parents, and still carving out a path as a young woman business owner in South Dakota. We also get into the real life side of starting a beauty business in a town like Huron, where the official population is around 14,000 but the surrounding rural communities make the reach much bigger. Irie describes those early months when she was brand new, did not know many people, and honestly thought there might only be a few hundred potential clients. We talk about how she used social media, Instagram tags, and client referrals instead of paid ads to slowly fill her books.

If you are curious how services like builder gel, hard gel, and GelX nails actually work, why they last longer, and why they are different from traditional acrylics, Irie breaks it down in regular person language. She also shares the part most people do not see. Taxes that are kicking her butt, trying to find work life balance when your brain never really shuts off, and the emotional relief of not having to walk into a job where a difficult coworker can ruin your day. Along the way, we zoom out and talk about culture, multigenerational living, and why so many immigrant families in Huron feel like they have cracked a code that many of us in more isolated western style households are still trying to figure out.

If you care about Huron small business stories, are curious about the Huron beauty services scene, or simply want to support a young woman who is quietly raising the bar for what is possible in our local beauty industry, this episode will give you a mix of heart, humor, and very real talk.

Tune in to the full conversation on the Huron Spotlight Podcast to hear Irie’s story, learn more about her services, and get a feel for why keeping talent like hers in Huron SD matters so much for our community.

• Follow Irie on Instagram HERE
• Book an apppointment with Irie HERE

Huron Spotlight Podcast Website

Huron Spotlight Podcast Instagram