In this inspiring episode, Sue sits down with renowned architect EJ Meade of Arch11 to explore the journey of building a meaningful career, the power of authentic client relationships, and the courage it takes to be selective about your work. EJ shares stories from his 30+ years in architecture, the lessons learned from both awards and challenges, and his vision for the next chapter. Whether you’re a creative, entrepreneur, or simply curious about the intersection of art and business, this conversation is packed with wisdom and heart.

We talk about:

• The accidental beginnings and evolution of Arc 11
• Why genuine relationships are the foundation of great architecture
• Pricing, profitability, and the myth of the “lone genius”
• How awards and recognition shape (or not) a career
• EJ’s “big hairy audacious goals” for the future
• The art of challenging clients—and being challenged in return

🏡 Explore the beauty and sense of place in Arch11’s architecture

📓 See for yourself what the buzz is about. EJ and Arch11 were featured in the recent issue of Modern in Denver.

🎧 Listen now for a masterclass in authentic creativity and business!

💡 Subscribe to HeySue for more conversations with inspiring creators.

🌟 Share this episode with a friend who loves design, entrepreneurship, or creative sales!

💬 Watch the full video on the HeySue YouTube channel.

In this episode, Sue talks with Amit Shah, Chief Operating Officer of Virta Health, to explore how passionate leadership and evidence-based nutrition can transform metabolic health. Amit shares about Virta’s goal of reversing diabetes and obesity by centering its core values—putting people first and trusting evidence-based science—across every team at the company. The ways that this passion and commitment show up in how Shah and the company treat individuals exemplifies what Sue calls “walking around town marketing,” a key piece of Passionate Ambivalence. This one-on-one shares how Virta is revolutionizing diabetes and obesity treatment by putting people first and challenging traditional medical approaches.

We talk about:

• How food can be medicine and reverse chronic health conditions
• Building followership through authentic passion and personal commitment
• The power of personalized nutrition in transforming a person’s health journey
• Scaling a mission-driven healthcare solution that genuinely changes lives

Whether you're an entrepreneur, healthcare professional, or someone interested in innovative approaches to wellness, Amit's insights will reshape your understanding of what it means to be a mission-driven business.

✨ Listen now to hear a groundbreaking approach to the business of healthcare and healing.

💡 Explore Virta Health at virtahealth.com.

If you loved this conversation, leave a review and buy my new book Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence at heysue.com/book.

Sue Heilbronner calls Leah Pearlman her “best friend.” Leah calls Sue “one of her best friends.” For some time, that bummed Sue out, but she got over it. For the last 15 years, all of Sue’s best decisions have been influenced by Leah’s wisdom, and the book dedication in Sue’s new book reflects that gratitude.

In this episode of the HeySue podcast, Sue and Leah peel back the layers of Sue's mindset around the launch of her upcoming book, exploring the raw journey of writing Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. From the vulnerable moments of putting her heart on the page to her conviction around the nuanced art of selling without selling, Sue reveals the deeply personal stories that shape her approach to business, coaching, and life.

Join us as we explore:

• The unexpected emotional landscape of writing a business book
• How passionate ambivalence transforms selling from a transaction to a connection
• The power of aligning your work with your greatest gifts
• Why vulnerability is the secret sauce of authentic business growth

✨ Listen now to reimagine what selling can truly mean for you.

🦋 Learn more about Leah's work at welcomingway.com

📖 Order Never Ask for the Sale at https://heysue.com/book

❤️ If this conversation sparked something in you, leave a review and share it with someone who is looking for some inspiration.