INSIGHTS | MRC 2025 Recap - November 2025
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INSIGHTS | MRC 2025 Recap - November 2025
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This conversation pulls back the curtain on what dealers are actually doing with advanced technologies, how CXO thinking is bleeding into the broader conference ecosystem, and why a long-term strategic horizon is the difference between spinning your wheels and building real competitive advantage. Zach also recaps the AI search study that fueled his Keynote, why LLMs remain a non-factor in transactional search behavior, and the costly risks dealers face when they misallocate focus and resources toward premature AI claims.
Why Listen?
- Understand why dealers are finally moving past theoretical "innovation theater" and into real implementation
- See how leading groups are integrating platforms vertically across the dealership for actual decision-making
- Learn how CXO-level insights are elevating conversations at MRC and DMSC
- Get clarity on how education, not tools, is driving the biggest shifts in automotive
- Hear Zach's breakdown of AI myths, dealership misconceptions, and the real behavior patterns behind LLM vs Google search
- Discover why chasing "step 47" tech is derailing fundamentals like CTAs, processes, and actual customer experience
- Walk away with a clear understanding of what deserves dealer attention in 2025 — and what doesn't
A monthly, no-fluff snapshot of the automotive marketing landscape — designed for dealership stakeholders, management, and marketers who want clarity, not hype. Subscribe to get data-driven insights and candid conversations delivered straight to your feed.
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