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INONDA

Di: Alex Sardinha
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Speaking with founders and thought leaders about business and the new world.2025 Alex Sardinha Economia
  • Your Customers Already Know Your Next Product | British Manufacturing | Adam Beardmore
    Aug 4 2026

    A family business that started making TV stands in the 80s is now one of the UK's most adaptable manufacturers. This episode is about how: surviving a financial crash during a management buyout, turning a burglary into a product line, and betting a thousand hospital carts on an order that never came.

    Adam Beardmore is Managing Director of Dalen, a family-run British manufacturer founded in 1957. In this episode, Alex Sardinha and Adam discuss why UK manufacturing still matters, how customer conversations become product lines, and what leadership looks like on a factory floor.

    Key topics:

    • Reinventing a product line every decade since 1957
    • Why bespoke UK manufacturing can't be undercut by imports
    • The Tim Cook argument: expertise leaves with manufacturing
    • Customer service standards set by leadership behaviour
    • The Covid Nightingale carts story: 1,000 built, no order
    • What makes a good manager

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    54 min
  • How to Delight Customers & Find Your North Star
    Jan 26 2026

    Vince Hannant went from IT project director to board-level operator to running his own leadership consultancy. In this episode, he shares the hard-won lessons from 30+ years in operations—including taking a telecoms startup from zero to IPO, spending 9 years in leadership development, and now helping aspiring directors navigate the toughest transitions in their careers.

    We discuss why your North Star isn't your product, how to assess second and third-order consequences before making big moves, why face-to-face networking outperforms cold outreach, and the one principle that creates compounding competitive advantage: delight your customer, don't just satisfy them.

    If you're a founder struggling with operational rigor, a leader trying to communicate with board-level brevity, or anyone looking to build genuine partnerships instead of transactional relationships—this conversation is packed with actionable insights.

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    37 min
  • The Human Operating System: Why Psychology is the Secret Weapon for Business Transformation
    Nov 24 2025

    Celine breaks down the 3 core psychological truths that stop organizations from truly progressing. The key is shifting from Human VS. AI to Human AND AI.

    Stop working against human nature to drive transformation.

    ➡️ Watch the full conversation now

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    57 min
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