Host Tom Irwin is joined by BIGGA CEO Jim Croxton on the latest episode of the IGTM Discovery Podcast to explore the challenges set to shape the future of golf course management.

Ahead of IGTM week, the pair discuss water scarcity and irrigation, the impact of changing climatic conditions on courses in the UK and around the world, sustainability and biodiversity, and how technology and robotic machinery are changing greenkeeping.

Croxton also considers golfers' expectations of course standards, the importance of communication between members and greens staff, and why clubs must plan for the long term.

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Golf may be the reason people book a trip, but what makes them come back?

In this episode of the IGTM Discovery Podcast, host Tom Irwin is joined by Nuno Sepulveda, CEO of Details, to explore how modern golf resorts are evolving into complete lifestyle destinations. From helping transform Costa Navarino into one of Europe's premier golf destinations to overseeing Portugal's largest golf portfolio, Nuno shares the thinking behind creating experiences that go far beyond the fairways.

They discuss why amenities are becoming just as important as the golf itself, how technology is reshaping the guest journey, the challenge of repositioning established resorts, and why the best destinations are built with long-term investment in mind.

If you're interested in the future of golf travel, hospitality and destination development, this is a conversation you won't want to miss.

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In this episode of the IGTM Discovery Podcast, Tom Irwin sits down with Will Hewitt from 59club to explore how data, customer feedback, and service excellence are shaping the future of golf and hospitality.

Drawing on nearly three decades of experience across club management, resorts, and golf operations, Will covers the evolution of guest expectations, the role of mystery shopping and performance benchmarking, and why the most successful venues are those that truly listen to their customers.

Tom and Will discuss:

- How 59club helps clubs and resorts improve performance through data and training

- The importance of measuring the complete guest journey

- Why customer feedback is more valuable than assumptions

- Common mistakes golf venues make when interpreting performance metrics

- The balance between technology, AI, and human hospitality

- Creating memorable first impressions and personalised experiences

- Pre-arrival communication strategies that drive engagement and revenue

- How leading golf resorts are using data to make better business decisions

This episode offers practical insights into what separates good venues from truly outstanding ones.

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