IFH 837: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

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IFH 837: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

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David Feinman shares how cinematic storytelling can be used to build successful businesses and viral experiences. From creating Zombie Run—a nationwide immersive event inspired by zombie films—to founding Viral Idea Marketing, David explains how understanding narrative, pacing, and emotion allows content to cut through digital noise. His approach treats marketing like filmmaking, where suspense, structure, and audience engagement matter more than traditional advertising tactics.

The conversation also explores what “going viral” really means, emphasizing shareability over view counts. David discusses the importance of professionalism, attention to detail, and designing content specifically for social platforms. His journey offers filmmakers and creatives a practical blueprint for turning storytelling skills into sustainable careers by blending creativity with strategy in the modern media landscape.

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