Today I had the privilege to chat with the beautiful Lori Jacobus, President & Global Chief Marketing Officer for RevitaLash Cosmetics. I met Lori through Revitalash New Zealand distributor, Annemarie Mason, who has been an inoperable part of our Eat Drink Pink fundraiser. In this episode we talk about beauty, lashes and brows, philanthropy, breast cancer, resilience and personal growth.

Lori, charged with creating and maintaining the company’s global brand architecture, leading all sales and marketing efforts across the globe while driving education, and product development efforts. In her seven-year tenure with the global lash serum sales, and share of voice leader, Jacobus has led not only led successful rebrand, but historical new product launches, and other key strategic initiatives deliverin both top and bottom-line growth for the 18-year-old brand.

With over thirty-years of experience successfully leading brands, Jacobus’ talent for creating a strategic company vision has led her to launch, and grow, some of the most notable beauty brands in the world including StriVectin, and Murad Skincare, where she held the Global CMO position, continuously delivering double-digit top and bottom-line growth during a depressed economy.

Jacobus also led the launch efforts of numerous products including top sellers at Sephora and Ulta, played an

integral role in the Massage Envy partnership, and helped to grow brand market share to ready the company for sale to UniLever Prestige.

Jacobus is currently an active member of CHIEF, Cosmetic Executive Women and The CMO Club, as well as a noted speaker for organizations such as the Fashion Institute of Design and Merchandising

(FIDM), Mazur Group’s Beauty Business Roundtable, and others. Jacobus has addressed audiences in over twenty countries, and more than fifty cities. She currently resides in Malibu, Calif with her

husband of thirty-years, their two dogs, and three cats.