Hybrid Publishing Lessons with Erica Rooney: From Writing to Launch
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Hybrid Publishing Lessons with Erica Rooney: From Writing to Launch
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In this special live-recorded episode from Walk West’s Podcast Marathon, Ricci Wolman and Ferol Vernon sit down with author, speaker, and executive coach Erica Rooney to talk about her journey to publishing Glass Ceilings & Sticky Floors. Erica shares why she chose the hybrid publishing route, how she secured endorsements from big names like Mel Robbins, and what it really takes to market a book once it’s out in the world.
You’ll Learn:
- What “sticky floors” are and how they hold us back
- How Erica turned her podcast themes into book chapters
- The realities of hybrid publishing - costs, timelines, and trade-offs
- Why networking and self-promotion are essential to book marketing
- The importance of “doing the thing that can’t be undone” when pursuing big goals
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