Human Conversation with Dr. Isabel de Bruin Cardoso copertina

Human Conversation with Dr. Isabel de Bruin Cardoso

Human Conversation with Dr. Isabel de Bruin Cardoso

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Get To Know Our Guest:Dr. Isabel de Bruin CardosoDr. Isabel de Bruin Cardso is a leading scholar and practitioner in nonprofit ethics, recognized for her pioneering work on the ethical challenges unique to the nonprofit sector. She is the founder of the Gradel Institute of Charity’s Nonprofit Ethics Lab, an initiative born from her doctoral research at the Rotterdam School of Management, Erasmus University. Her research introduced the concept of the “NGO halo effect”, demonstrating how nonprofits’ missions, moral identities, and people are often idealized in ways that obscure unethical behavior. This groundbreaking work has positioned her as a thought leader in shaping nonprofit ethics as a distinct field of study and practice.Before embarking on her PhD, Isabel accumulated over 15 years of professional experience across a wide range of organizations, including NGOs, religious congregations, philanthropic foundations, the United Nations, and the World Bank. Through this work, she observed that moral missions and strategies such as codes of conduct, safeguarding training, and whistleblowing systems often failed to prevent unethical practices. These insights motivated her to pursue doctoral research and ultimately establish the Nonprofit Ethics Lab, which bridges research and practice to develop approaches to ethics that are fit for purpose in the nonprofit sector.Currently, Isabel serves as a lecturer and coach at the Rotterdam School of Management, Erasmus University, where she teaches organizational ethics and nonprofit management. She is also a visiting lecturer at the Pontifical Gregorian University in Rome, extending her influence to international academic audiences. Alongside her teaching, she consults with NGOs worldwide, helping organizations navigate ethical dilemmas and strengthen their ethical cultures. Isabel also contributes to nonprofit governance as a board member for several NGOs.Her academic contributions include publications in scholarly journals, practitioner outlets, and newspapers, reflecting her commitment to engaging diverse audiences. She is presently co-editing a book on the paradox of nonprofit discrimination, further advancing discourse on the complexities of ethics in the sector. Isabel holds a PhD in Management from Erasmus University, an MA in Human Rights from Columbia University’s School of International and Public Affairs, and a BA in International Affairs from University College Utrecht, Utrecht University. HIGHLIGHTS & TAKEAWAYS:KG: You've had such an interesting career, research, education, consulting across the world, to name just a few. Is there a red thread that ties all of it together for you? What's the driving force behind all that you do?DR. ISABEL: I think a lot of where I am now was based on always a drive to be involved with human rights, not necessarily only from a legal rights perspective, but more human rights as a principle as well. But the different stages and phases of my life have also been shaped a lot by circumstance, by people, and by opportunity.KG: What are the terms ethics and integrity mean to you?DR. ISABEL: How I look at ethics versus integrity, I think that ethics is like the framework. That's really kind of like the North Star, the moral compass of what we stand for. As individuals, these can be our values or also as an organization. So ethics would be what is incorporated into a code of conduct or let's say safeguarding policy.DR. ISABEL: Integrity is the implementation thereof. So it's really practicing what you preach. So without ethics, you can still have integrity, but you're not necessarily having that North Star guiding you. And without integrity, you can have ethics, but then you're not implementing your ethics.DR. ISABEL: Ethics really kind of as an overarching guiding principle, if you will, and integrity, the implementation of it.KG: What can you share with me about how you make that make personal sense to you? Is there a personal story, for example, when you yourself felt tested on these two issues of ethics or integrity?DR. ISABEL: So I think ethics, especially with respect to dilemmas, is thinking through how will a decision impact on the people or the stakeholders around you. Ethical dilemmas and making decisions around them are tough. It's never win-win. So being very conscious of the so-called moral remainder or the moral impact of our decisions.DR. ISABEL: I think with respect to how I approached ethical dilemmas to the extent that I have the luxury of time is to think about it, to take the time to think about it. Try and get as much information, perspectives as I can in order to make as informed a possible decision as much as possible. And also being very conscious to kind of reflect on what the outcome of that decision is.DR. ISABEL: Several times in some of the organizations that I worked for. But then the dilemma is what do you say? And how do you say it? And to whom do you say it? And yes, I suppose we ...
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