Human Brands: a podcast about actual feelings copertina

Human Brands: a podcast about actual feelings

Human Brands: a podcast about actual feelings

Di: Human Brands Observatory
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A proposito di questo titolo

 As the world faces unprecedented changes, the way brands stage their communication should resemble human traits, such as empathy and fragility. A shift that is necessary for building a new way of conceiving commerce: more sustainable, aware, human. A podcast by Human Brands Observatory, a project by No Panic & Act, with the voice of Axelina Gunnarsson. Visit www.human-brands.org© 2023 No Panic & Act Economia Marketing Marketing e vendite
Episodi
  • 08. Journalism: the short-term weapon

    08. Journalism: the short-term weapon
    Jul 4 2022

    If, among all sectors, there is one that has suffered more changes since the advent of Internet, that is information and journalism. Let’s make newspapers and magazines our responsibility again. Activism you can browse can play a big role in your community. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org
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    17 min
  • 07. Brand Partisan

    07. Brand Partisan
    Mar 16 2022

    Wouldn't it be incredible if the next world war was prevented by Adidas? The next tyranny curbed by Twitter, the next genocide avoided by Louis Vuitton?  Are we entering a new era of branding? A critical analysis of brands’ activation since the invasion of Ukraine. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org
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    18 min
  • 06. DJ saved my life

    06. DJ saved my life
    Jan 21 2022

    Literally as in 1982 hit Last night a DJ saved my life, Logic’s song might have helped increasing the number of calls to the National Suicide Prevention Lifeline. Let us imagine a world where the higher purpose of an artist, as well as of a brand, is not economical revenue, but what is best for their audiences. “Doing good” is not merely charity, but is also to be incorporated into the art and the product itself. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org
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    15 min
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