How you can improve donor communications by segmenting your donor portfolio
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How you can improve donor communications by segmenting your donor portfolio
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Want to know how to improve your donor communications? A crucial part of any fundraiser’s role is to ensure you communicate effectively with your donors - whoever and wherever they are.
In this week’s episode Ali takes us through how by segmenting your donor portfolio you can improve donor communications, deepen relationships, enjoy higher rates of donor retention and see a greater level of ROI from your efforts.
You’ll learn:
- What segmentation is and why it makes a difference
- The importance of an up-to-date CRM
- A reminder to Keep it Human always
About the host:
Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.
Connect with Ali:
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