How to sell to Nigerians
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How to sell to Nigerians
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In today’s episode, we explore a powerful insight into the Nigerian buyer’s mindset and how understanding consumer psychology can shape how you sell your product or service. I share thoughts inspired by the book Credit Alert by Ayo Akinola, and one key lesson stood out: Value is not the same as price.
We break down how Nigerians make buying decisions not just based on affordability, but based on perceived value, social status, and emotional payoff. Why does someone earning 100k monthly commit to buying an iPhone over several months? What drives a consumer to choose prestige over practicality?
This episode is packed with real-life examples and reflections that will help you rethink your messaging and selling strategy, especially if your audience is Nigerian.
Tune in to discover how understanding your customer’s value perception could be your biggest marketing advantage.
Listen now and don’t forget to follow the show!