Stand Out on LinkedIn: Strategies for Speakers and Coaches

SUMMARY

In this episode of the Professional Speaking Show, host John Ball engages with LinkedIn expert Michelle J Raymond to discuss the evolving landscape of LinkedIn and how speakers and coaches can navigate its complexities. They explore the challenges posed by AI-generated content, engagement pods, and the pressure to conform to viral trends, emphasising the importance of authenticity and genuine engagement. Michelle shares her insights on how to stand out in a crowded space by building real relationships and creating meaningful content that resonates with audiences. The conversation also touches on the necessity of maintaining an updated LinkedIn profile and the strategic use of various content formats to enhance visibility and engagement.

Connect with Michelle and sign up for her LinkedIn Newsletter here: https://www.linkedin.com/in/michellejraymond/ and check out Michelle's podcast here: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b/id1603908569

TAKEAWAYS

LinkedIn is becoming noisier and harder to trust, but authenticity can help you stand out.

Building real relationships is more valuable than chasing viral trends.

Your LinkedIn profile should be treated like your homepage; keep it updated and engaging.

Engagement pods may provide short-term visibility but can undermine long-term credibility.

Consistency in posting and genuine interaction are key to leveraging LinkedIn effectively.

CHAPTERS

00:00 Introduction to LinkedIn Expertise

02:16 Current State of LinkedIn

05:29 Authenticity vs. Automation

09:40 The Impact of AI on Content

11:40 Standing Out in a Homogenised Space

15:37 The Importance of Building Relationships

19:04 The Temptation of Quick Fixes

24:25 Integrity in Online Presence

26:24 Building a Community on LinkedIn

27:29 The Challenge of Engagement Pods

29:39 Navigating LinkedIn's Algorithm Changes

31:12 The Importance of Reciprocity on LinkedIn

34:31 Strategic Commenting for Engagement

36:54 Creating Effective Content on LinkedIn

44:46 Maximising Your LinkedIn Profile

52:30 Final thoughts

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