How to Win Campaigns by Chris Rose

Impossibile aggiungere al carrello

Puoi avere soltanto 50 titoli nel carrello per il checkout.

Riprova più tardi

Rimozione dalla Lista desideri non riuscita.

Riprova più tardi

Non è stato possibile aggiungere il titolo alla Libreria

Per favore riprova

Non è stato possibile seguire il Podcast

Per favore riprova

Esecuzione del comando Non seguire più non riuscita

How to Win Campaigns by Chris Rose

Ascolta gratuitamente

Vedi i dettagli del titolo

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.

Joseph Lavoie works through Chris Rose's How to Win Campaigns — the most practical book in the canon so far, and the one he's returned to more than almost any other in his own campaign work. It's a manual: checklists, tools, tests. Which makes it easy to skim and hard to read well. So instead of running the steps, this episode digs for the ideas underneath them — the ones that don't date. It's built around two real campaigns. Greenpeace's Brent Spar fight, which they won while being wrong on the central fact. And WWF's chemicals-and-health campaign, which helped shape EU law by turning a grey, technical issue into a single question a grandmother could put to a politician: are these chemicals in my blood — yes or no? In this episode: — Why being right is rarely what wins — Locating the decision, and the "photo test" for a real objective — The point of irreducibility: finding the black and white in the grey — Choosing an antagonist, and turning the question upside down — Sequencing a campaign backwards from the win — The speaking victim, and the manufactured antagonist — Where Rose gets misread, and what it takes to master his lessons "Pundits comment on change; campaigners make it happen." — Chris Rose 📚 How to Win Campaigns by Chris Rose (2nd edition, Earthscan, 2010) If the show's useful to you, a five-star rating helps new listeners find it. Subscribe so you don't miss the next book.

Ancora nessuna recensione