How to Use AI the Right Way for Growth | The Enablement Model for 2026 copertina

How to Use AI the Right Way for Growth | The Enablement Model for 2026

How to Use AI the Right Way for Growth | The Enablement Model for 2026

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In this episode, Michelle Terpstra gives a breakdown of why traditional sales training no longer works, and why most teams are about to misuse AI. She challenges a long-standing assumption in enablement: that more training equals better results. Instead, Michelle makes the case that training without execution support is obsolete in a sales environment that changes every day.

She introduces a new standard for sales enablement in 2026: AI-reinforced execution that lives inside real deals. Michelle explains how AI should function as a coach by reinforcing company decision-making rather than replacing seller thinking. With practical examples and a clear implementation path, this episode equips revenue leaders to adopt AI in a way that improves skills, protects quality, and drives real revenue outcomes.

Chapters
[Start] Why Sales Training Is Broken: Why motivation fades and why execution is the real problem.
04:10 Execution vs AI: How unmanaged AI use creates chaos instead of enablement.
09:49 The New Sales Enablement Model: Why lessons, execution, and role play must work together.
14:39 How to Use AI Properly: The importance of priming AI with frameworks, prompts, and standards.
21:57 The Risks of AI Done Wrong: Why generic prompts and over-reliance can damage your leadership and performance.

Links & Resources

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