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AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business.

In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for leadership, coaching, or human connection.

You’ll learn where AI saves time, where it becomes risky, and why misusing AI in cancellations, sales conversations, and brand voice can damage long-term growth. This episode also covers how AI fits into studio software, marketing, admin systems, and AEO (Answer Engine Optimization) — and why human judgment still matters more than ever.

If you’re a studio owner wondering how to stay relevant, profitable, and human in 2026 and beyond, this episode will give you clarity and confidence.

Timestamped Outline

• [00:00] Why this episode exists + industry fear around AI
• [03:00] Will AI replace coaches and studio owners?
• [06:00] Thinking about AI as a team member
• [08:00] Where AI goes wrong in marketing and brand voice
• [11:30] Why AI should edit, not write your content
• [15:30] Speed-to-lead and automated responses (done right)
• [18:30] Why AI should NOT handle cancellations or refunds
• [21:30] Objections, retention, and human conversations
• [24:00] Using AI for SOPs, systems, and organization
• [27:30] The rule studio owners must remember about AI
• [28:45] Final thoughts on humanity, leadership, and growth

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo