How to Turn Client Conversations into Business Growth
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How to Turn Client Conversations into Business Growth
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I'll tell you a mistake many recruiters often make.
That can be extremely costly.
But is easily avoided (for free).
Some believe the outcome is much more important than the way it is achieved.
This is simply not true for many people.
Now, you may be aware that I lost a £3m client once because my SLA metrics were spot on.
But the hiring managers hated the way my people treated them.
The solution we used to stop this happening again was easy.
We asked our clients how well they thought we were supporting them.
The trick to this is the way you ask them.
Equally crucial is how you react to the feedback you receive.
Get that wrong and it can have the opposite effect to the one you hoped for.
This is called Voice of the Customer (VotC) and that's what the next hashtag#MARSHow is all about.
We'll explore how a VotC programme gets feedback that is pure gold.
Also how to use it to find out what the competition are up to.
And see what content would attract the most interest.
Finally, how to use VotC to test out new ideas before you implement them.
I'm convinced that VotC is one of the top three most powerful business tools you can use in your business.
Join us and find out for yourself.