As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact.

Sally is joined by Katie Hayes, Head of Marketing at Ozone API, who shares how her lean team runs effective global marketing across multiple regions, the smart bets they make, and how AI has transformed the way they work.

Whether you're planning next year’s strategy, re-evaluating your channel mix, or looking for new ways to scale output, this episode gives you a clear and realistic playbook for high-impact marketing in 2026.

In this episode, they cover:

- How to prioritise channels and activity when budgets tighten

- Why global messaging needs local nuance — and how to manage this with a small team

- A practical approach to repurposing content from a single “hero” asset

- How Katie’s team uses Dojo AI to automate insights and reduce manual work

- Low-cost strategies for increasing visibility at major industry events

This is the episode every B2B fintech marketer should listen to before 2026.

Listeners can also enjoy part one of Sally’s conversation with Katie, (episode one in this series) on rebranding for challenger and established B2B brands.

Useful links:

Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/