How to Launch & Grow Faith-Based Travel: A Step-by-Step Guide
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In this episode John Kovara (ETS Business Development Manager) hosts ETS Live with special guests Bethany (ETS Business Development Manager) and David (VP of Business Development). The conversation walks travel advisors through a simple, repeatable process for selling faith-based travel, explaining why the niche matters, how it differs from leisure travel, and how to turn initial contacts into long-term, repeat business.
Topics covered include: the value of faith-based travel (high loyalty and repeat bookings, spiritual and community benefits), how to find leads by starting in your own network and praying for direction, and a practical outreach sequence — Think (identify contacts), Ask (request a 10-minute call), Give (deliver ETS sales kits and the Expand Your Ministry materials), and Share (frame the offer as ministry impact, not a sales pitch). The hosts address common pastor objections (safety, logistics) and describe how ETS supports advisors with three-way calls, credibility-boosting resources, and ready-made marketing materials.
The episode clarifies roles once a group is committed: advisors handle logistics, registrations, payments, and promotional meetings while pastors lead vision-casting, invitations, worship, and spiritual teaching. Timing and product options are explained (standard/guaranteed departure dates vs. custom departures, suggested group sizes and ideal lead times), plus tips for building groups (interest meetings, multi-generational recruitment, handwritten invites and follow-up).
Resources and next steps highlighted include the ETS Travel Specialist course (training, mock pastor conversations, certification and website badge), the January Holy Land FAM for advisors, Advisor’s Corner on etstours.com, and ongoing support from ETS Business Development Managers. Key takeaways: faith-based travel compounds in value for ministries and advisors, start small with a clear process, lean on ETS support, and remember the payoff — “let’s get paid twice.”