In this episode, Cristina Perez interviews marketing coach Erin Thobias to explore how business owners can intentionally prepare to invest in marketing this year. Together, they break down the parallels between financial planning and marketing strategy—highlighting why clarity, patience, and long-term thinking are essential before spending a single dollar. The conversation covers how businesses evolve over time, what “authentic marketing” actually looks like in the age of AI, and how to align marketing investments with real business goals for sustainable growth.

You will learn:

• How much of your budget to allocate to marketing
• What to actually do with your marketing dollars
• How to be intentional instead of reactive
• How to sell without sounding pushy or inauthentic

Takeaways:

• Quality over quantity in marketing leads to better client engagement and long-term success.
• Investing in marketing and financial planning requires patience, consistency, and a long-term perspective.

Chapters

• 00:00 Intentional and Authentic Marketing
• 08:34 Setting a Marketing Budget
• 23:33 Measuring Marketing Success

Connect with Erin

Instagram: @erinthobias

Website: www.erinthobias.com

Work with Cristina:

Ready to take the next step in aligning your finances with your values? Visit mindfulmillions.co to learn more and connect with Cristina.

Follow along for more:

Stay inspired and empowered—follow Cristina on TikTok, Instagram, LinkedIn, YouTube, and Facebook @mindfulmillionsmgmgt

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