How to Influence Buying Decisions Without Manipulation | Chelsea Burns
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How to Influence Buying Decisions Without Manipulation | Chelsea Burns
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Most founders think customers buy based on logic.
They don’t.
In this episode, we break down what actually drives buying decisions - and why up to 95% of them happen below conscious awareness.
I’m joined by Chelsea Burns, also known as The Marketing Psychologist™, who combines nearly two decades of marketing experience with a Master’s in Applied Psychology to help brands grow through ethical, human-centered strategy.
We dive into the real psychology behind consumer behavior - not surface-level tactics, but the deeper drivers of identity, emotion, and belonging that influence whether someone says yes to your product… or ignores it completely.
You’ll learn:
- Why customers aren’t buying your product - they’re buying the transformation it offers
- The difference between ethical influence and manipulative marketing (and why it matters)
- How subconscious identity actually drives purchasing decisions
- What makes someone feel safe enough to say yes to your brand
Connect with Chelsea:
LinkedIn: https://www.linkedin.com/in/chelseaburns26/
Website: https://www.the-marketing-psychologist.com/