How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)

Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.

In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.

After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.

If you’ve ever said:

• “I want to make more money, but I don’t know where to start”
• “I’m booked, but I’m not profitable”
• “I feel busy but unsure if I’m actually growing”

This episode is for you.

In this episode, you’ll learn:

• Why “I want to grow by 10%” is not a strategy — and what to do instead
• How to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)
• How to identify which part of your business has the most growth potential
• Two main ways to grow revenue:
  • Increasing your average order value
  • Increasing the number of aligned clients
• How small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenue
• Why tracking and forecasting your weddings changes how you make decisions
• How upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookings
• Why paying yourself should be a forethought, not an afterthought
• How cutting expenses and improving margins can increase take-home pay without more work
• Why running your business on data (not vibes) is a CEO move

Key takeaways:

✔ Revenue growth comes from reflection + forecasting
✔ You don’t need more bookings — you need better strategy
✔ Knowing your numbers gives you power, confidence, and options
✔ Paying yourself is non-negotiable — this is a business, not a hobby

Tools & resources mentioned:

• Profit First (book & audiobook)
• Simple revenue tracking spreadsheets
• Forecasting your booked weddings throughout the year

Ready for support?

If this episode made you realize you need help building a real growth strategy, Jen offers:

• 1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni Becht
• The Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support

👉 Learn more at Floral CEO Mastermind

You deserve a business that pays you well, supports your life, and grows with intention.
This is your sign to stop guessing — and start leading.