Posting on social media without a plan might get you likes, but it won’t necessarily get you sales. That’s where content strategy comes in. Instead of winging it post by post, a strong strategy connects the dots between your social media, website, blogs, PR, and customer journey – so every piece of content actually works together.

In this episode, Sophie breaks down the difference between content strategy and content planning, and why skipping the strategy stage can leave small businesses overwhelmed, invisible, or stuck talking to the wrong audience.

In this episode, Sophie also shares:

Why content strategy isn’t just social media – it’s your whole brand voice across every channel.
The key differences between strategy (the thinking) and planning (the doing).
How to map customer journeys so content leads to conversions, not dead ends.
The biggest mistakes small businesses make (like assuming they know their audience).
Why research saves you time later – and how to keep your strategy fresh as platforms and customer behaviour change.
Practical tips for fitting strategy and planning into your already-busy schedule.

Sophie’s advice for business owners: “Don’t just create content for the sake of it. Make sure every piece has a purpose, speaks to your customer, and fits into the bigger picture.”

🎧 Ready to stop guessing and start creating content with intent? Tune in now.

👉 Join the Buddez community to access Sophie’s workshop and see how other small business owners are building strategies that actually work.

CREDITS:
🔗 Guest credits: Sophie Siclari
🏢 Business: Copy By Sophie
📍 Based in: Sydney, Australia
🌐 Website: https://www.copybysophie.com.au/