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You might be doing everything right with your website and still wonder why the inquiries are slow, so in this episode I walk you through what is changing in October 2026 and how to get found by AI as a therapist as well as by Google. I share why traffic that arrives through AI converts at around 12% while traffic from a Google ad converts at around 2%, and what that means for AI search optimisation for psychologists, counsellors and social workers who have only ever focused on private practice website SEO.

We talk about why information is the foundation of marketing right now, why an attention economy rewards niching in private practice even further than you have already gone, and what to put on a therapist website so it answers the questions your ideal client is typing instead of offering flowery lines about safe spaces. You will hear how to explain your most common presentations and your modalities, how to add a simple reference, and how to pair all of it with your own experience and practice wisdom so your counselling website copy stands apart from AI generated pages, including why an AI disclosure in your website footer is needed if AI has touched your writing at all.

I also share my love-hate relationship with Meta ads (including a A$500 bill on an ad that was meant to cost A$10 a day, which I am still sorting out) and why a Google ad will only send traffic to a website that may not be ready to convert it. From there we look at private practice lead magnet ideas such as quizzes, guides, infographics, step by step visuals and companion videos, and at how to get referrals from GPs as a psychologist by tailoring your information to what is on the referrer's mind. Marketing changes take around 90 days from the day you hit publish to show results, which makes October a good time to start if you want to get more clients in private practice before the summer dip.

If you would like feedback on your own site, a Website Wellness Check is a great place to begin, and you will find the link below along with more ways to work with me at brooklynstorme.com.

Keywords used: how to get found by AI as a therapist, AI search optimisation for psychologists, private practice website SEO, niching in private practice, what to put on a therapist website, counselling website copy, AI disclosure in your website footer, private practice lead magnet ideas, how to get referrals from GPs as a psychologist, get more clients in private practice

Mini FAQ:

Q: How do I get my private practice website found by AI? A: Answer the exact questions your ideal client is typing, using clear information paired with your own experience and a simple reference so search engines and AI can see it is credible.

Q: Is traffic from AI better than traffic from Google ads for therapists? A: In this episode I shared that traffic from AI converts at around 12% compared with around 2% from a Google ad, which is why showing up in both is the goal.

Q: Do I need to tell clients if I used AI to write my website? A: Yes, if your copy has passed through AI at any point, even just to tidy it up, you have an obligation to disclose it, and a line in your footer is one simple way to do that.

Q: What information should a counselling website include? A: Explain your two or three most common presentations and your modalities in a paragraph or two each, then add your own experience of how they work for your clients so the information is relevant to your ideal client.

Q: How long does it take to see results from updating my website? A: Expect around 90 days from the day you hit publish, provided the updates are done fully and to a good standard.