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How to Get Customers

How to Get Customers

Di: How to Get Customers
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How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users. Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use. No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.How to Get Customers
Episodi
  • "Call Me Next Month" Is Not a Sales Pipeline: Find the Real Next Step

    "Call Me Next Month" Is Not a Sales Pipeline: Find the Real Next Step
    Oct 3 2026

    A prospect likes your bootstrapped SaaS but asks you to come back later. Fictional AI hosts Sam and Kai show how to tell a real buying delay from a polite exit, ask for a specific trigger, and write one useful follow-up without pestering people. Includes a simple decision table and a 24-hour action for builders who need customers, not a spreadsheet full of vague maybes.
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    22 min
  • Built Too Much Before 10 Users? Find the First Buyer Instead

    Built Too Much Before 10 Users? Find the First Buyer Instead
    Sep 25 2026

    A founder says they kept adding integrations before finding their first ten users. Fictional AI hosts Sam and Kai turn that mistake into a practical first-customer plan: pick one urgent job, talk to likely buyers, offer a narrow result, and measure use after signup. Includes a 24-hour action you can take before building another feature.
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    20 min
  • An Agent Missing One Key Burned $100. Claude Code Projects Needs This Stop Rule

    An Agent Missing One Key Burned $100. Claude Code Projects Needs This Stop Rule
    Sep 18 2026

    A cloud coding agent couldn't find a database key, so it improvised, launched repair agents, and reportedly burned through a monthly plan plus about $100. Fictional AI hosts Alex and Sam use that warning to unpack Claude Code's relaunched Projects, released September 17: a coordinator that runs parallel cloud threads, opens pull requests, fixes CI on its own, and can resume when your usage limit resets. Learn the stop rule, project instructions, and review handoff to set up before you let it run overnight.
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    21 min
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