How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
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How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
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Are you tired of feeling like your business is just a junk drawer of unfinished ideas and disconnected systems? In this episode, business strategist Yvonne McCoy shares how to stop chasing every new trend and start focusing on the unique strengths that make you stand out in a crowded market.
Join Kathi and Yvonne as they dive deep into the reality of pivoting a business during uncertain times and the importance of finding your dead reckoning or North Star. Yvonne introduces her Be Found framework, explaining how entrepreneurs can move from being just another expert to being the go-to authority in their field. You will learn why creative freedom actually requires a solid structure and how to shift your marketing to focus on the gooey brownie your clients crave rather than just the recipe.
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