How to Design a Trade Show Booth That Attracts Visitors in 2026
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Your booth has one job: attract the right people fast. Thisepisode shows you how to design a clear, structured, and memorable space thatsupports real conversations. Current 2026 trends show visitor attention spansdropping by 18%, so your layout and messaging need to work at a glance. Asexhibition consultant Irene Falk notes, “A booth succeeds when the visitorknows where to look first.”
We cover layout choices, lighting, messaging, and simple design rules thatimprove flow and visibility.
Full article: https://adamexpostand.com/blog/how-to-design-trade-show-booth-impact/
FAQ
How do i plan a layout that guides visitors? Use one focal point and open edges on at least two sides.
What graphic height works best? Keep main messages between 1.6–2.1 m for natural eye level.
How do i avoid visual clutter? Limit messaging to one core idea per panel.
What materials reduce setup time? Modular aluminum frames and textile graphics.
How do i measure booth performance? Track dwell time, interactions, and lead quality.
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