How to Choose a Keynote Speaker for a Conference copertina

How to Choose a Keynote Speaker for a Conference

How to Choose a Keynote Speaker for a Conference

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 How to choose a keynote speaker for a conference comes down to one thing most meeting planners overlook: did the speaker actually research your people before they said yes? In this episode I walk you through what separates a speaker who shows up and recites a canned talk from one who studies your culture, asks what matters to your attendees, and builds the address around the room you're actually filling. I'm Brian Brandt, founder of Core Insights here in Tyler, Texas, and I've spent close to twenty years keynoting conferences and large corporate events across the country. My whole approach is simple: no two are ever alike. Before I ever step on a stage, I'm asking the questions — what does your audience care about, what's the win you need from this session, what will be the impact? If I truly care about your people, that's the work I owe them before I open my mouth. If you're an event planner, conference organizer, or association meeting planner trying to book the right person, this one's for you. You'll learn the questions to ask any speaker you're considering, why engagement beats lecture every single time, and how to match the format to your room — a keynote for the big main stage, a workshop or breakout for your smaller sessions. When you're ready for a keynote built around your conference and not recycled from someone else's, I'd love to talk. Reach me at CoreInsightsLeadership.com, email brian@coreinsightsleadership.com, or call (903) 534-1525. It's just a pleasure to serve.
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