How to Build an AI Writing System That Sounds Like You | Sally Slater (Cofounder, InnovAItion Partners)
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How to Build an AI Writing System That Sounds Like You | Sally Slater (Cofounder, InnovAItion Partners)
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Sally Slater keeps a list of more than 600 words and phrases that AI leans on too often. She considers that list the easy part. The harder problem is the sentence that sounds profound and says nothing, which no word list will catch.
Sally is the co-founder and managing partner of InnovAItion Partners, where she helps PR, marketing, and advertising agencies use AI without turning themselves into a commodity. She also built SlopSentry, a tool that edits the slop out of AI writing. In this episode, she walks Noah Levin through the writing system she builds for clients, using Noah's own podcast and newsletter as the test case.
Topics covered:
- Why every AI writing workflow needs human input, whether that's a transcript, a voice memo, or data only you have
- Writing in layers: how you want to sound, what you actually have to say, and a separate agent that strips out the slop
- Building a company brain in the folders your team already uses, with AI doing the filing
Chapters
(00:00) Introduction
(02:13) Efficiency Is the Wrong Goal
(07:52) What's Safe to Fully Automate
(09:43) Building the Weekly Newsletter
(16:36) Data Nobody Else Has
(18:54) The Hamburger Method
(23:28) Word Slop vs. Substance Slop
(25:53) Killing LinkedIn Broetry
(29:03) Building a Company Brain
(33:33) Keeping the Brain Current
(40:20) What Actually Works on LinkedIn
(44:04) Teaching AI From Your Edits
Resources
Connect with Sally on LinkedIn:https://www.linkedin.com/in/sallyrslater
Sally’s website: https://www.sallyslater.com
InnovAItion Partners website: https://www.innovaitionpartners.com
Connect with Noah on LinkedIn: https://www.linkedin.com/in/noahlevin/
Noah's Website: https://www.noahlevin.com/
Serious People Website: https://seriouspeople.ai/
- (00:00) - Introduction
- (02:13) - Efficiency Is the Wrong Goal
- (07:52) - What's Safe to Fully Automate
- (09:43) - Building the Weekly Newsletter
- (16:36) - Data Nobody Else Has
- (18:54) - The Hamburger Method
- (23:28) - Word Slop vs. Substance Slop
- (25:53) - Killing LinkedIn Broetry
- (29:03) - Building a Company Brain
- (33:33) - Keeping the Brain Current
- (40:20) - What Actually Works on LinkedIn
- (44:04) - Teaching AI From Your Edits