Aaron Craddock and Brian Fielkow discuss why fleet safety has to go beyond compliance and become part of how the entire organization operates.

Brian explains why safety is not simply the responsibility of a safety department. Leadership has to make it a non-negotiable value, while operations must carry that commitment into everyday decisions around dispatch, productivity, incentives, and driver management.

They also discuss how involving drivers in organizational change can improve buy-in, why the first 90 days are critical for integrating new drivers into a fleet's culture, and how peer mentorship and consistent check-ins can strengthen both safety and retention. Brian also shares creative ways fleets can involve employees' families and make safety something that extends beyond the workplace.

About This Week's Guest: Brian Fielkow

Brian Fielkow is the author of Making Safety Happen and a transportation leader focused on helping organizations build stronger safety cultures. His approach emphasizes leadership accountability, operational ownership, employee engagement, and creating systems that make safety part of everyday business decisions.

CONNECT WITH BRIAN FIELKOW

Brian Fielkow on LinkedIn: https://www.linkedin.com/in/brianfielkow/

Making Safety Happen EBook

CONNECT WITH HIRE TRUCKERS

Aaron Craddock on LinkedIn: https://www.linkedin.com/in/aaron-craddock/

Hire Truckers: https://hiretruckers.com/