How to Build Revenue Around Wellness as an Identity | How Smart Brands Make More Money
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How to Build Revenue Around Wellness as an Identity | How Smart Brands Make More Money
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A proposito di questo titolo
Rather than treating wellness as a niche reserved for fitness brands, Michelle challenges revenue leaders to see how deeply this identity shift applies to every industry. Covering everything from product positioning, partnerships, and employee experience, Michelle walks through practical ways you can align offerings with how people want to live. This isn’t a short-term trend, but a long-term revenue opportunity.
Chapters
[Start] Making Wellness an Identity: Michelle explains the shift from wellness as a luxury to a budgeting priority.
04:17 How Wellness Affects Spending Behavior: A breakdown of consumer behavior, generational trends, and why money is moving toward longevity in life.
09:20 Events, Retreats, and Experiences: Why integrating nature and outdoor experiences creates stronger engagement and revenue.
14:54 Positioning Products Around Wellness: How B2C brands can expand offerings to align with wellness-driven purchasing decisions.
21:28 Opportunities, Partnerships, and Long-Term Plays: A look at employee wellness, collaborations, and subscriptions.
Links & Resources
Self-Watering Plants
ThredUp
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