How this Little Digital Product Make Just Shy of 100k in Sales and Forever Changed my Business
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How this Little Digital Product Make Just Shy of 100k in Sales and Forever Changed my Business
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What if your ads paid for themselves and brought you premium clients?
In this episode, Caleb breaks down the exact system that took his list from 220 to over 2,800 qualified buyers — a 1,173% increase — without chasing trends or posting daily on social media.
You’ll learn how one small digital product, the Neurolinguistic Questions Playbook, sold more than 1,800 copies, generated nearly $96k AUD, and now fuels a predictable stream of high-intent leads every single day.
Caleb walks through the full playbook:
How to build your first self-liquidating offer in days using AI tools
The three phases of a self-funded system (build, optimize, ascend)
Why buyers of $17 products often become $5k+ clients
And how to create lead flow that isn’t tied to algorithms or burnout
If you’re ready to grow your audience profitably and stop relying on social media for sales, this episode is a must-listen.