How sport can become a catalyst for business sustainability copertina

How sport can become a catalyst for business sustainability

How sport can become a catalyst for business sustainability

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In this episode of Sustainability Matters podcast, host Colin Tetreault, Managing Director, Climate Change and Sustainability Services, Ernst & Young LLP, explores the shifting environmental landscape of the sports industry. As North America enters an unprecedented era of mega events, a critical question emerges: Is the massive environmental footprint of sports a standard business liability, or can it become a powerful driver for operational resilience?

Colin is joined by Heather Watkins, co-founder of Bold Reuse, to break down the operational realities of tackling single-use waste at scale. The conversation confronts major logistical and economic challenges, mapping out the impact of rising supply-chain costs for single-use products and upcoming Extended Producer Responsibility (EPR) legislation in the US.

The episode offers an inspiring look at how sports venues act as a "cultural beacon" for innovation. Heather explains how implementing reusable packaging systems not only cuts costs but also drives local jobs, community engagement and new corporate sponsorship revenue.

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