Arguments rarely start with a raised voice. They start with a small move. A question that doesn't get answered. A point that gets taken somewhere it was never meant to go. The same thing said again and again as if repetition will make it land. In this episode of How Words Work, Jack Fox uses a political interview clip to show exactly what those moves look like in a real conversation, and gives you the tools to recognise them, call them out, and make sure you're not using them yourself. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox has spent years studying how criminals and people under pressure use language. He teaches these lessons every week. And he gets them wrong too. In this episode of How Words Work, Jack Fox shares four honest stories of trying to apply the tips from recent episodes in real conversations. What he attempted, what actually happened, and what he took from each one. Because the gap between knowing something and doing it is where most of the learning actually happens. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox has spent years studying the words of thousands of criminals and people under pressure. Donald Miller has spent years studying the words of the most effective marketing messages in the world. They have never worked together. They have arrived at exactly the same conclusion. Simple, clear and repeatable beats clever, detailed and comprehensive every time. In this episode of How Words Work, Jack Fox walks through where his research and Donald Miller's research meet, and then asks one question that most people have never thought about. Do you have clear, simple, repeatable words for yourself? Not your business. You. What you do. Who you are. What you are looking for. Because the people who are remembered are the ones whose words are easy enough to repeat. And being remembered is the first step to being trusted. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox has spent years studying the words of thousands of criminals and people under pressure. And one of the most consistent things he has found is that the people who give themselves away do so because someone was truly listening to them. Not waiting for their turn to speak. Actually listening. In this episode of How Words Work, Jack Fox makes the case that listening is the most underrated communication skill most people have. He looks at what happens in the brain when someone feels truly heard, what the research says about listening and trust, and what changes in your conversations when you stop forming your response before the other person has finished. How Words Work is a weekly podcast with Jack Fox.

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Jack Fox posted something recently about convincing language. That the most powerful thing you can remove from your own words is the convincing. That when you stop trying to make people believe you, you become considerably more believable. Someone replied with this. I'm more aware that I have a habit of over-explaining. Now, how do I fix the last 49 years of doing it? That question stopped Jack Fox. Because it is the most honest version of something he hears all the time. This episode is his answer. Three things. Simple ones. The kind you can use in your next conversation. How Words Work is a weekly podcast with Jack Fox.

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I've spent years studying the words of thousands of criminals and people under pressure. And in all that time one of the most consistent things I've found is that the words someone chooses are the words that matter to them. Change those words and you've changed the meaning, at least in their head. In this episode of How Words Work, I look at two things that make the person you're talking to feel genuinely heard. Using their name. And using their words. Not a polished version of what they said. Not your interpretation of it. The actual words they chose. Because those words are how they see the thing. And when you use them back, it makes a difference.

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I've spent years studying the words of thousands of criminals and people under pressure. And one of the most revealing moments in any conversation isn't the answer someone gives. It's what happens in the seconds before. Do they let the question finish? Do they start with the answer or manage it first? Do they say I don't know when they don't know?

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I say honestly all the time and I'm not a liar. I know. And this episode is for you. The patterns this podcast pulls apart in criminals and manipulators show up in honest, well-intentioned people every single day. Not because those people are deceptive. Because they're nervous. Because they lack confidence in that moment. Because they're trying to please the person they're talking to. And the person listening can't tell the difference. Their brain has spent a lifetime building a library of how bad people sound. And when your words match that library, the alarm goes off. Even when everything you're saying is true. In this episode of How Words Work, Jack Fox explains why honest people trigger the same alarm as the people who deserve it, asks whether your other words are getting in the way too, and puts the one question that matters in your hands. What is this costing you?

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