What if you could bring a group of aligned creators together and grow your email list while helping everyone involved reach new audiences too? In today's episode, I’m chatting with my friend Whitney Bateson, a website strategist and marketing expert who has helped more than 130 dietitians and health practitioners build websites that attract clients and grow their businesses. Whitney has hosted six collaborative bundles, and we’re breaking down how she uses them to grow her email list, build relationships with other business owners, and generate sales over time.

We get into how to choose the right contributors, create a freebie people actually want, invite collaborators to participate, and make the experience valuable for everyone involved. Plus, Whitney shares the actual email she used to invite contributors to her first bundle and what she’s changed after hosting several more.

Here’s what you’ll learn:

• How Whitney uses email tags to track which bundle subscribers become customers, and why the real payoff comes long after the bundle ends
• Why audience alignment matters more than the potential reach of a bundle, summit, or other creator collaboration
• How to create a specific freebie that gives new subscribers a quick win and naturally connects to your paid offer
• What Whitney included in the outreach email she used to invite contributors to her first bundle, from explaining the benefits to setting clear promotional expectations and deadlines
• Why you should start planning and inviting contributors earlier than you think, especially when you’re hosting your first bundle
• How to make your collaboration easy for contributors so one bundle can lead to podcast interviews, affiliate partnerships, email swaps, referrals, and future collaborations

You don't need a complicated contributor portal, fancy automations, or every detail figured out before you host your first bundle. Start with the people already in your network, make the collaboration valuable for their audience, and improve your process every time you do it.

Tune in now, then grab Whitney's contributor invite email and the full collection of Collab Scripts at heyletscollab.com/scripts to start building your own profitable collaborations.

Connect with Whitney:
Contribute to Whitney's next bundle
Free resources
The Growth Show
Instagram
LinkedIn
YouTube

Links:
Website: https://heyletscollab.com
Instagram: Hey, Let's Collab (@heyletscollab) • Instagram profile
FREE Collab Scripts: Collab Scripts - Hey, Let's Collab
Collab Starter Kit: https://heyletscollab.com/kit
Blog: Blog - Hey, Let's Collab
YouTube: Hey, Let's Collab
Pinterest: Hey Let's Collab