In this in-depth interview, we sit down with Brad to break down how Washington State Cougars is navigating the modern college football landscape: the transfer portal, NIL, retention vs. recruiting, and building a physically tough, explosive roster built to compete in the new Pac-12.

We dive into:

-How the Cougs evaluate the large amount of players in the transfer portal

-Why retention is just as, if not more important, than recruiting via the portal

-The vision for Washington State as a Pac-12 flag bearer

-The growing rivalry between Washington State and Boise State Broncos

-How NIL, culture, and relationships intersect in today’s game

Brad also breaks down the “Elite Edge” philosophy — energy, details, grit, and emotional consistency — and explains how Washington State is building a sustainable winning culture despite massive changes in college football.

If you’re a Coug fan, a college football junkie, or someone who wants to understand how programs are actually built in the portal era, this is a must-watch.

👉 Like, subscribe, and comment: Can Washington State win the Pac-12 and make a playoff run?

👉 Go Cougs.

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