In today’s episode, I’m answering one of the most common questions I get asked as a business mentor: “What is my niche?” And if you’ve been obsessing over picking the perfect niche or trying to figure out which box you’re supposed to fit into, this conversation is going to be a huge relief.

I’m breaking down why your niche is not the thing you should be focusing on — and why it actually keeps so many entrepreneurs stuck, confused, and disconnected from their soul gifts. Instead, I’m sharing what really matters: understanding your unique gifts, knowing exactly who you’re here to serve, and creating offers that meet an urgent desire your ideal client is already looking to solve.

We’ll talk about how to become a category of one, how to stop comparing yourself to everyone else online, and how to bridge the gap between your purpose and what people are ready to invest in right now. If you’ve been struggling with clarity or feeling pressure to “pick a niche,” this episode will give you a completely new way of seeing your work, your gifts, and your business.

Let’s dive in...

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