What makes copy good? What does ‘good copy’ even mean? If these are the questions keeping your freelance copywriter brain up at night, the Tried It Podcast has a book for you: Copy Logic.

In this second part of their analysis of Copy Logic, hosts Sarah and Nicole and special guest Rob Marsh catch up to find out how it went when they applied the techniques of Copy Logic to their own work. Expect conversations about managing the revisions process, sitting on a four-legged stool and debates on how to use AI to improve copy. They also unpack what kind of copywriter would benefit the most from reading Copy Logic. Listen out for the Tried It Podcast's biggest ever implementation point!

Have you read Copy Logic? Would you run your copy through a Peer Review test? Get in touch and let the Tried It team know! And if you enjoyed the episode, make sure to subscribe so you can catch every Tried It episode as soon as they’re released.

Timestamps

[0:40] Welcome back to the very special guest!

[1:50] If you had to summarise Copy Logic, you’d say…

[3:20] Rob recaps his three implementation points

[5:10] No comments, only solutions: A new way to review copy

[8:15] Do the ideas of Copy Logic even apply to freelance copywriters?

[11:40] “This is one of the biggest takeaways for me from the book”

[12:15] CUB for the Club: How Rob’s CUB technique helped him to write better copy

[17:01] How it felt for Rob to add a fourth leg to his copywriting stool

[19:25] “Very applicable”: Why Rob is glad to have read Copy Logic

[20:20] Nicole’s clients fail the CUB test

[22:30] The CUB test culture shock

[26:55] Nicole *goes there* by discussing AI and copywriting

[28:10] Nicole pulls off the biggest implementation ever seen on the Tried It Podcast

[31:20] What happens if you expect copy revisions to… go well?

[34:00] And Sarah joins Rob on the four-legged stool

[37:20] “I think I’m in love with the CUB test”: Sarah’s new way to improve her copy

[41:15] Can you use AI to get feedback on your copy?

[45:35] Sarah reveals her new editing system

[46:35] Why Copy Logic should be on more copywriter’s shelves

[50:25] But if you’re a beginner copywriter, this might not be the book for you

[51:05] Try out the Tried It membership

Links and Resources Related To This Episode

Buy your copy of Copy Logic! by Michael Masterson and Mike Palmer

The Copywriter Club

Join The Copywriter Underground

Rob’s emotional copywriting playbook and sales page

Sarah’s final CUB-tested blog post

The Ugly First Draft of Sarah’s blog post, pre-CUB test

Mike Garner on LinkedIn

The Pledge by Michael Masterson on Amazon US