How To Cut It in the Hairdressing Industry copertina

How To Cut It in the Hairdressing Industry

How To Cut It in the Hairdressing Industry

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Award winning hair industry podcast, this is the show that gives the insights, inspirations and information to take your hairdressing and barbering careers to the next level.Copyright © How To Cut It Media Arte
Episodi
  • EP407: Sarah Yorke — Is Your Digital Footprint Sabotaging Your Career?

    EP407: Sarah Yorke — Is Your Digital Footprint Sabotaging Your Career?
    Oct 19 2026
    In this episode, brought to you in partnership with Wella Professionals UKI, we are joined by Sarah Yorke—an industry professional turned tech founder. From her early beginnings working behind the salon chair to launching the Stylebook Directory and Stylebook Education, Sarah shares how her passion for the industry has evolved into two platforms: one that helps hair and beauty professionals grow their businesses, and another that provides social media and digital online safety training to next-generation hairdressers. Sarah explains how her education platform equips students with vital life skills often overlooked in traditional training, including digital professionalism, online safety, and industry etiquette. These areas are now essential for professionals looking to secure employment and build a sustainable career in today’s digital-first landscape. We also explore the exciting future of Stylebook Education as it expands beyond hair and beauty into new creative sectors. Sarah’s commitment to bridging the gap between education and industry provides a blueprint for professional success. Tune in to discover how she is setting a new standard for modern hair professionals and helping talent navigate their digital footprint with confidence. Chapters 4:02 Early Years Behind the Chair 12:17 The Person Behind the Persona 17:15 Creating the Stylebook Directory 26:08 How the Directory Works 31:21 Building Stylebook Against the Odds 34:28 A Safer Digital Space for Students 49:00 Why Online Safety Matters 56:14 City & Guilds and Industry-Wide Ambitions 1:02:36 Global Dreams and Real-World Results 1:08:30 Advice for the Next Generation Resources Visit Stylebook Education HERE Visit Stylebook Directory HERE Connect with Stylebook Education on Instagram @stylebookeducation Connect with Stylebook Directory on Instagram @stylebookdirectory For more on Wella Professionals Education visit HERE Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki
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    1 ora e 12 min
  • EP408: Why Scale Your Colour Menu for the Conscious Client with Callum Tierney & Robert Howse

    EP408: Why Scale Your Colour Menu for the Conscious Client with Callum Tierney & Robert Howse
    Oct 26 2026
    In this episode of the How To Cut It podcast in partnership with Wella Professionals, we head to the Manchester Studio to explore the story behind the launch of "Pure Perfection" from Wella Professionals. This new ammonia-free permanent colour innovation was designed to grant professionals greater choice, flexibility, and confidence behind the chair. We are joined by two industry experts who bring unique perspectives to this launch. Callum Tierney, Managing Director of Terence Paul salons and Wella's UK Ambassador selected to represent Pure Perfection on the global stage, shares his creative journey and what it means to represent British hairdressing internationally. Alongside him is Robert Howse, Wella Professionals UKI’s Education, Digital Platforms, and Data Manager. The conversation explores the inspiration behind the campaign and the changing preferences Callum sees among clients, including greater interest in hair health, ingredients and transparency. He also describes a move towards warmer shades such as golden blondes and coppers, and explains how the campaign’s creative direction connects with his approach to luxury, healthy-looking hair. Rob is to outline how Pure Perfection as an ammonia-free permanent colour range has been developed for conscious product clients seeking other colour option. We also get to learn how stylists can identify clients who may welcome the option, including those concerned about colour sensitivity, staining, fragrance or residue. They also consider how salons can introduce the service through consultations, education and pricing structures, while positioning it alongside—not as a replacement for—other permanent colour ranges. Hit play to learn more! Timestamps 3:49 Callum’s Journey in Hairdressing0:17 Becoming a Global Campaign Ambassador 13:28 Finding Inspiration in Colour Trends 15:58 Inside Ammonia-Free Pure Perfection 22:02 Offering Clients More Colour Choices 24:20 How the Colour Works Behind the Chair 28:14 Education and Salon Business Benefits 35:50 Innovation That Keeps Hairdressing Moving 41:13 The Power of Authentic Hair Imagery 43:45 Key Takeaways and Where to Learn More Episode Resources For more on Wella Pure Perfection click HERE Learn more on Wella Professionals Education click HERE Connect with Callum on Instagram @callumtierney Connect with Robert on Instagram @thewellahairguy Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki Discover the full range of Wella Professionals products visit HERE Watch todays podcast on How To Cut It YouTube channel visit @howtocutit
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    49 min
  • EP406: Adina Pignatare — Balancing the Harmony of Motherhood and a Thriving Hair Career

    EP406: Adina Pignatare — Balancing the Harmony of Motherhood and a Thriving Hair Career
    Oct 8 2026
    In this final episode of the Residency takeover with Nancy Stripe, Nancy is joined by Adina Pignatare, an acclaimed American based hair educator, salon owner, viral content creator, and modern mother navigating the hair industry. Adina shares her unique journey and provides actionable advice on how to balance life as a working parent while building a brand that resonates with both your clients and your digital audience. Throughout the conversation, Adina reveals the reality behind high-profile opportunities, including her experience working with L'Oréal Pro and celebrities like Tan France. She emphasises the importance of having a strong support system and the resilience required to manage a thriving career while juggling the demands of motherhood. You’ll hear how Adina stays authentic to her craft and why she believes in the power of inspiring other women to pursue it all. Whether you are looking to elevate your professional path or need the motivation to push through your own hurdles, this final installment is packed with heartfelt stories and practical insights. Join us as we wrap up this inspiring series with a conversation that proves your career and personal life can successfully coexist at the highest level. Chapters 5:46 Motherhood Changed the Why 9:25 Growing the Right Audience 17:39 Learning Content Creation 21:17 Inspiration and Video Tips 23:42 Realistic Color Expectations 28:44 Teaching Content and Hair 30:23 Early Struggles and Doubt 35:42 Paris First-Class Pinch Me 38:19 Tan France Challenge 46:44 Quickfire Questions and Wrap-Up Episode Resources Connect with Adina on Instagram @adina_pignatare For Adina’s FREE French Highlights Masterclass click HERE Connect with Adina’s salon business @salonwest_ma Connect with Nancy Stripe on Instagram @nancystripecolour Sign up to the waitlist of Spotd getspotdapp.com Connect with Spotd on Instagram @getspotdapp
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    52 min
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