Ever wondered what it really takes to build a global marketing career?

How do you go from working in a local market to leading marketing for global brands? In this episode, Adam Lavrentiadis shares his journey from Australia to the global stage, breaking down the mindset, skills, and strategic moves required to build a successful international marketing career.

🎯 What You’ll Learn in This Episode

✔️ How Adam built a global marketing career from Australia
✔️ Skills needed to work with international brands
✔️ The difference between local vs global marketing strategies
✔️ How to position yourself for international opportunities
✔️ Career mistakes to avoid in marketing
✔️ Advice for marketers who want to go global

Whether you’re an aspiring marketer, brand strategist, or entrepreneur, this conversation reveals real-world insights on scaling your career across borders, adapting to global markets, and standing out in today’s competitive marketing landscape.

Timestamps:
00:40 Introduction and Welcome
00:51 Adam's Journey Begins: From Australia to London
02:26 First Steps in Sales: Mambo and Beyond
04:57 Transition to Footwear: Skechers and Converse
12:54 Marketing Aspirations: Moving from Sales to Marketing
21:34 Career Growth: From Converse to Timberland
23:09 Reflecting on Life in a Beautiful Place
24:06 Career Growth at Timberland
26:07 Transitioning to the US
29:00 Challenges of Moving and Networking
34:48 The Importance of Brand in Marketing
40:22 Navigating the Future of Marketing with AI
44:10 Final Thoughts and Advice

To connect with Adam:
LinkedIn: https://www.linkedin.com/in/adam-lavrentiadis/
Website: adamlav.com

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call