How To Build Your First Go-to-Market Team with Swing Search
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Takeaways:
- Don't go too senior too early. Look for someone who can see around corners, not over mountains. Senior hires want teams and foundations. You need someone doing outbound calls and chasing deals.
- Don't try to solve product-market fit with a go-to-market hire. Talk to customers first. If you're pre-PMF, it's too soon to hire sales.
- You'll never leave sales. Even $100M+ CEOs are on sales calls. Accept this reality and get good at it rather than trying to hand it off.
- Strong sellers know their metrics to the decimal. "112.2% quota attainment" reveals discipline and ambition. "Around 100%" is a red flag.
- Hire two founding AEs, not one. They work in the trenches together while competing. If one doesn't work out, you still have revenue coming in.
- Marketing is more complex than sales. Define whether you need product marketing, demand gen, or brand. Wanting someone analytical and creative is unicorn territory.
- You can't delegate what you can't document. Write down your processes before expecting new hires to execute them.
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