This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.

Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property.

Follow Toni Nelson:

https://www.instagram.com/1990records19/

https://1990records.org/

Check out Ari’s Take:

https://aristake.com

04:01 - What it Means to Build a Creative & Fan Community

09:00 - Protecting IP & Using Split Sheets in the Studio

13:14 - Navigating Producer Credits, Writer Splits & Work for Hire

18:18 - Release Strategies & Tracking Data with Music Analytics

23:27 - How Independent Artists Can Monetize Their Audience

27:38 - Staying Independent vs. Label Licensing Deals

32:45 - When is an Emerging Artist Ready to Tour?

36:22 - Case Study: Developing Adrian Daniel's Career

43:17 - Mental Health & What It Means to Make It in Music

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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