Martin Zarian, co-founder of Factory 39 and full-stack brand builder, joins me on this episode of The Manesh Palli Show for a deep conversation on why brand strategy beats product-led growth in today’s saturated markets—especially iGaming.

We unpack why “build it and they will come” is a dangerous myth, how only a small percentage of customers are ever ready to buy at any given moment, and why the strongest brands win by owning mental real estate long before conversion happens. Martin shares why most iGaming companies look the same, how brand foundation should come before product features, and where performance marketing breaks without brand support.

We also explore the real role of AI in branding, the rise of the fractional CMO, and why personal branding has become a powerful growth lever for founders and operators building in highly competitive environments.

🔗 Connect with Martin: LinkedIn – https://www.linkedin.com/in/martinzarian Agency – https://www.factory39.io

🎙️ Hosted by Manesh Palli Fractional CMO for iGaming Providers. More: https://maneshpalli.com

💡 This episode is powered by Bettorify White-label and turnkey iGaming solutions, deeply local and built for Asia. Built for operators who want beyond ordinary. More: https://bettorify.com

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